Footprints - Ramblings to follow
Creating Content - a team effort
It's your business, your knowledge and they should be your words, but we can help if needed.
Getting a website is easy so long as you have the content; I had a small business come to me for a site and once contacts are agreed and signed have not provided content. This delays the site going live and frustrates you, the customer.
There are four keys to successful content:
Creativity
Creativity in presentation and layout sets your site apart visually.
Uniqueness
Writing in your own style or voice, using your own words, is the uniqueness that sets your site apart mentally.
Quality
There is no substitute for quality. Without quality your creativity and uniqueness will be lost in the noise of information overload.
Updates - Updates - Updates
Adding new material regularly brings visitors back for more. Too often web sites sit there gathering digital dust with nothing new added for weeks or months at a time. I've been guilty of this myself when I have big projects underway, such as writing another book, and I can definitely see a slow-down in traffic when I let that happen.